Icon Custom Pools was formed by a family with generations of experience spent designing and building custom pools for a national franchise, completing more than 800 projects throughout northern and central Virginia, Maryland, and West Virginia.
That experience shaped how our swimming pool contractors work today, focusing on what homeowners value most: thoughtful design, reliable guidance, and a process that feels clear from day one.
Today, Icon Custom Pools remains family owned and operated, with that same hands-on mindset guiding every project from the first design conversation through final construction.
With Icon, projects stay personal. The same team responsible for shaping the design stays involved through construction, keeping communication simple and expectations aligned.
That continuity creates a smoother experience and a pool that reflects the original vision - without surprises along the way.
Projects are managed by a skilled team of professional pool builders and designers that stay involved throughout design, permitting, swimming pool construction, and final orientation.
Engineering, approvals, scheduling, and inspections are handled internally to reduce surprises and keep timelines realistic.
Our swimming pool builders don’t work from templates. Every swimming pool design begins with a close look at the site, including grading, access, views, drainage, and how the space is actually used day to day.
Pools, spas, and outdoor elements are planned together so they function as one environment rather than a collection of add-ons. The result is a layout that feels natural to the home and practical to live with long after construction is complete.
Icon Custom Pools builds in-ground pools across Northern Virginia and surrounding regions using proven construction methods, durable materials, and carefully selected equipment.
Finishes, lighting, water features, and hardscapes are chosen with long-term use in mind – not just how they look on day one, but how they age, wear, and are maintained.
Planning a new pool in Ashburn, Leesburg, McLean, Great Falls, or a nearby area? If clear communication, innovative design, and reliable execution matter to you, Icon Custom Pools is ready when you are.
Reach out to start designing the perfect pool for your outdoor space.